“Aussie car lovers have gone in to overdrive with the announcement of Resto my Ride’s partnership with Channel 9”
Announced in the annual Multichannel survey on TV Tonight, Channel 9 has confirmed its acquisition of the locally produced Car Restoration TV show, Resto my Ride for Multichannel 9RUSH and 9Now.
Resto my Ride is the first Australian series to be acquired by 9RUSH, the joint venture between Nine and Discovery. The series has been picked up by Discovery Internationally, recently airing on the Motor Trend network in the USA and Europe and performed well.
Producer Sam Martin says she is very proud to be partnered with Nine for the season premiere in Australia. “We have a lot of firsts up our sleeve with Resto my Ride, but this one really is a huge achievement for us. Being the first show acquired by Nine for the Partnership, especially during these tough times really shows how well received the content is by the network powerhouse” Sam said.
“As producers, we always wanted to broadcast Resto my Ride on the very best channels that will get to our audience. Having our show on National free to air TV means that we can deliver our content to our fans at no cost to them, on a channel that has really captivated that “high octane” male skewed demographic that is our audience”.
Director of Network Scheduling at 9, Geoff Dyer said “9RUSH has already proven itself as the undisputed home of high adventure, high octane and high adrenaline reality programming. We feel that Resto My Ride is the perfect local addition to complement our world class Discovery programming and are excited to announce launch dates shortly”
About the Nine Network: The Nine Network is an Australian commercial free-to-air television network and is the highest-rating television network in Australia. 9RUSH, the home of high adventure, high octane and high adrenaline reality programming, delivering premium, free to air first content. A 24-hour male reality obsession, targeting Males 24 – 50. Resto my Ride will also be available to view on 9Now – 9’s destination for live streaming and on demand content.
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